Posts Tagged ‘james druckman’

Equivalency and Emphasis Frames

Chong and Druckman, in the context of media and communications, claim that framing takes two principal formats – equivalency and emphasis frames. Equivalency frames refer to statements which are logically equivalent, but phrased differently. Thus, the phrasing causes individuals to alter their preferences. With emphasis frames, people make different judgements depending on which aspect of a…

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